Manifesto

Provenance: The place and time of origin of some object. In wine terms, the power of vineyards to express a sense of "somewhere-ness" in the final product.

The physical links between products and their natural origins have become blurred in today's ├╝ber-processed, globalized world. Our modern consumer economy has spawned a plethora of products which come from anywhere and end up everywhere. Wine on the other hand is inextricably linked to a specific region, its most irresistible quality being an ability to express individuality; the intangible quality we often call terroir. In addition to this, we know who made a particular wine and how, in what place and at what time. Wine somehow manages to capture and weave these elements together to reveal a product which transcends personal style or aesthetic and reinforces the notion that wine can be both a beverage and a place.